Are cows happy? The California Milk Producers Advisory Board has run a series of commercials making the claim that "Great cheese comes from happy cows. Happy cows come from California." PETA filed suit in 2002, claiming that the ads were false and that cows live miserable lives, repeatedly being milked and impregnated before being killed.
"False advertising is no less harmful when it comes from government-run businesses," said Matthew Penzer, the attorney for PETA in the lawsuit. "Painting a 'happy' image of an industry that sends 400,000 cows to slaughter every year and their calves to the isolation of veal crates is deceptive, no less so because it is the government doing the deceiving."
California courts have ruled that the Board is immune from lawsuits, just like other state agencies.
And the liberals wonder why we need lawsuit reform. This case is a classic argument