So, The New York Times is about to start charging for access to the editorial page and the archives.
The New York Times Co. on Monday said that, starting in September, access to Op-Ed and certain of its top news columnists on the paper's NYTimes.com Web site will only be available through a fee of $49.95 a year. The service, known as TimesSelect, will also allow access to The Times's online archives, early access to select articles on the site, and other features. Home-delivery subscribers will automatically receive the service, the NYT said.
Am I correct in understanding that this is a signal that the former “paper of record†is failing to make enough off of on-line advertising and other marketing strategies directed at online consumers that it must start charging for access to formerly free material? Or has the paper circulation dropped so much that the online content must support it? Either way, sounds to me like one more step towards irrelevance.
(Hat Tip – Michelle Malkin)
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Locally, the NYT is losing subscribers. I attest to being one of them.
Nationally, there
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Locally, the NYT is losing subscribers. I attest to being one of them.
Nationally, there are plenty of adrift Lefties scattered throughout the country who see the NYT as a lifeline.
Not to mention the pseudo-intellectual panache of being a NYT subscriber.
I am interested to see how a previously-free service does when it decides to go subscription. (I alos wonder how ESPN.com is doing after doing a simialr thing. i know I go there less often and when I do, I stay for a much shorter period of time.)
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