SUPERMARKET giant Tesco was slammed yesterday for selling a padded plunge bra for girls as young as SEVEN.The £4 “bust-booster” is being sold alongside vests in the seven to eight-year-old age range.
Fashion lecturer David Morris attacked the bra as “salacious”.
He said: “I can imagine women being upset about their daughters buying these ‘pocket money bras’ without their mums knowing.
“The bra is modelled on a plunge style — it has a very low bridge connecting the cups. It means the shape and position is lower to expose the breast tissue.”
Parent and teacher groups called for the Cherokee range to be removed from the shelves.
What does a seven-year-old need with a low-cut, padded push-up bra? These are children, for God's sake! Do we really need to be sexualizing them any more than has already been done?
Let's be honest -- padded bras, push-up bras, and low-cut bras are all designed with one purpose in mind, the enhancement of sex appeal. When a 27-year-old woman wears such things, that is an adult choice. When a 17-year-old comes to my class in them, I'm troubled by the message it sends. But when folks are now pushing this stuff into second and third grade, society has descended into a deeper moral abyss than I had imagined.
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