December 29, 2013

Web Design

So you want to have a website, right? Well, that is all well and good, but what is your website going to look like? I mean, what colors do you want to use? What typeface will the words display in? What about graphics? And how will viewers interact with it? Oh, yes -- what platform are you going to use? Those are some really important questions, don't you think? I mean, they are the questions that determine the entire layout and functionality of the whole shebang, don't they. For most folks, that means that you don't even know where to start, because you are not a professional web designer. But fortunately for you, there are lots of places you can get answers and even design a website yourself -- places like or any number of other websites and companies out there.

Let's start with what is really the most important question about your website -- what is its purpose? After all, my blog and an ecommerce site have vastly different structures, different needs, and different functionality. Are you selling a product? Then you need to have a setup that displays that product -- or your many products -- in a way that is advantageous and conductive to getting people to buy. That means you will need some sort of search function and a process for ordering and paying for the purchases by your customer. A generic business site might introduce a company and its services and personnel, and provide means to make contact. And a blog like mine? It needs to be easy to access, easy to read, and not too cluttered. That's why you will find vastly different templates for websites when you visit one of the many web design sites that exist on the internet, such as Such sites offer ready-made templates and/or custom site design for you and your website. So before you get started with selecting a template, make sure you know what it is for.

And then there are some other questions for you. I know it sounds basic, but what sort of typeface do you want? After all, almost every bit of information absorbed by your visitors is going to be received in the form of text, regardless of what the purpose is. You need a typeface that is clear and readable. Now maybe that will be a serif font or a san serif font -- but make sure it is simple and legible so that your readers are able to absorb that information easily. Nothing drives people away like a website that is hard to read. That is why you also have to make sure that the colors of both text and background are chosen for optimal readability. A persona suggestion is that the background should be white or just slightly off-white, while the text should be a dark color, preferably black. Think about it -- book are printed in a monochrome format in part because the contrast of black ink and white paper enable people to read the text easily. A web design site like will help you make such choices.

I could go on, of course, but you can see that designing that website is not something to be done thoughtlessly -- so make sure you seek out help.

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NAME: Greg
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